As Zipwhip goes away, Whispir is here to stay
After Zipwhip, the business text message platform, was purchased by Twilio in July of 2021, the digital communications world was abuzz with speculation… and a lot of scrambling. With such an easy-to-use business SMS service at stake, Twilio could pull ahead in the marketplace with a top product tailor-made for small and medium businesses. However, that didn’t exactly happen.
Twilio announced they would not only be sunsetting the Zipwhip brand, but also their SMS platform – which is why the news in October was such a shock to the estimated 30,000 customers that rely on the platform. With Zipwhip no longer taking on new clients, those customers – and maybe your own team – will be left in a bind in 2022.
Can’t Zipwhip customers just jump to Twilio as a Zipwhip alternative for business text messaging?
It’s not that simple. The Zipwhip software was created with small to medium businesses in mind – which made their SMS platform easy to use by anyone running a company’s communications, with zero need for coding or developer expertise on-staff.
With Twilio, it’s a different story. Twilio is a “developer-friendly” communications platform – not a no-code platform. SMBs will therefore need technical expertise to get Twilio up and running, then a dedicated resource to manage ongoing communication needs.
That means, on top of Twilio’s upfront costs, Zipwhip customers making the jump to Twilio would need to factor in expenses for a technical expert and potentially up their staff headcount, or even hire an agency to help. Which, as you know, can become costly in a very short amount of time. Not only will potentially short-staffed small businesses need to factor in another salary (or more), they’ll also need to onboard, scale up resources to accommodate the new position, schedule additional meetings, allocate funds for the additional expertise, and more. All in all, easier said than done.
Now’s the perfect time to upgrade – without the steep price tag
With Zipwhip flipping off the switch on their business SMS service, small to medium businesses will need reliable, turnkey software to turn to without a lot of lead-up time. Even more, they’ll need a partner who will support them with an SMS marketing platform that makes bulk SMS easy.
For smaller businesses, the real question becomes, “How can I make my omnichannel communications even more effective?”
The answer? Don’t stop at just SMS. Instead, say hello to Whispir — made with SMBs in mind.
With Whispir, your business will have newfound access to a wide range of messaging capabilities that are designed to make customer outreach and engagement as easy as possible. From drag-and-drop templates to customizable SMS and email messaging to dynamic landing pages, intelligently automated workflows, and smart reporting, Whispir is all about ensuring you get the most out of your business communication efforts — all from one easy to use platform. And that’s just the start.
The entire Whispir team is dedicated to keeping messages moving smoothly between all audience types, whether it’s retail customers, policyholders, internal team members, remote workers, or an entire community. Plus, we know that a loss in communication can equate to lost revenue, lost customers, and a loss of trust. In an increasingly digital world where errors aren’t easily forgotten, we don’t want you fighting this uphill battle alone.
Zipwhip will be gone before you know it.
